Life isn’t just about generating an income, it’s about making an impact. However, making an impact is a great way to generate income. One of the best ways to make a lasting impact is to effectively market your business and one of the main marketing strategies in the world of business is event branding. Event branding makes standing out from the crowd possible. You want those in attendance to remember the event enough to come back to the next event – WITH FRIENDS!
If you’re looking for practical tips regarding event branding and what it takes to take your event over the top – keep reading!
What is Event Branding?
As we’ve already mentioned, event branding is one of the most important aspects of successful marketing. From the name of the event to colors, fonts, and logos – this is event branding!
The great thing about event branding is that it does not have to be expensive. You can create memorable aspects without putting a huge dent in your bank account. Let’s explore 5 tips to elevate your event through the art of branding.
Tip #1: Consistency is Key Tip #2: Utilize Banners and Backdrops Tip #3: Create an Event Hashtag Tip #4: Brand the Food Tip #5: Keep it Simple
Tip #1: Consistency is Key
This sounds highly cliché, but consistency is truly the key to success. When it comes to event branding, being consistent is vital. This doesn’t mean that your event has to be the same each time, but your branding should be easily recognizable. Your event should reflect your already established brand identity – just on an elevated scale.
For example, if your business brand gives off a modern yet elegant vibe, your event branding should mimic it. Dive into your branding kit, see what you have to work with in terms of fonts, colors, and banners, then incorporate those into your event. Of course, you want to swap up other elements of the event so that it doesn’t become mundane. Nobody wants to attend an event multiple times and have the same experience. Throw some twists and turns in there to keep your guests on their toes!
Tip #2: Utilize Banners and Backdrops
The next big tip that we can offer up is to utilize banners and backdrops. Don’t go overboard with them, but having any will sure help in your brand identity. Again, try your best not to abandon your business brand – incorporate your already established colors, fonts, and logo.
Of course, if you are not able to create your banners and backdrops on your own, then you will need to outsource. However, it is fully worth the money. One of the biggest benefits from personalized banners and backdrops is that they bring great exposure. Think about it, when it comes time for photos, most people migrate towards the one thing that makes the event standout. Those photos go straight to social media! So, if you have a creative banner or backdrop in the picture, it is certain to catch the eyes of those viewing the picture. This can truly bring in new business prospects.
Tip #3: Create an Event Hashtag
Plastering everything across social media has become a new norm in today’s society. Everything is put up, especially those great events people go to and want to share with the world. Make your event easy to find amongst the billions of posts across all social media platforms.
To do this, you want to create a hashtag that is both fun to say and easy to remember. Once you’ve got your hashtag – PLASTER IT EVERYWHERE! People are going to post before your event, during your event, and after your event. Make sure people are well-aware of what your hashtag is. You want them to use it in any post that goes on social media. Imagine the number of people you could reach if everyone that attended the event tagged you in their photos. This allows you to reach people that you may have never made contact with in any other way.
Tip #4: Brand the Food
Yes, you read that right – brand your food! For starters, have some sort of food. When there is food involved, people are more inclined to attend. You don’t want to have an event that lasts for hours and not feed your guests. Talk about irritable people. Plus, it gives you a chance to throw in some extra branding details.
For example, you can brand the napkins, menus, cake toppers, and much more! Feeding your guests food that tastes good and branding the things that surround the food will leave a positive impression on them! Start off small if you are feeling skeptical, invest in something as simple as branded menus and grow from there. You won’t regret it!
Tip #5: Keep it Simple
Coco Chanel once said, “Before you leave the house, look in the mirror and take one thing off." Let the same saying stand for your event. You don’t have to overdo it to create a lasting impact.
Overcomplicating things never leads to a positive outcome. Once you’ve got your event planned out, take a step back and look at what you’ve created. Are your eyes going too many places? Is everything too overwhelming to look at and process? If the answer to either of these questions is yes, simplify it. Simplicity can have a bad reputation, but don’t let that scare you into going too over-the-top.
To Sum It Up
Branding your event doesn’t have to be overly complicated and stressful. At the end of the day, you want your guests to have a great time! If your guests have a great time and learn something along the way, chances are they will come back to the next event. Event branding is vital to the success of your event, and you want your event to be successful – otherwise, you wouldn’t be hosting it! Try not to let the stress of event planning and branding overwhelm you, take it one step at a time. If you need a refresher, feel free to refer back to this blog! We’re here to help in any way possible. Go out and be great!