Building Brand Beyond The Sign
KK&S Academy helps entrepreneurs and organizations build cohesive, unforgettable brands through strategic workshops, live sessions, and consulting programs. We teach you how to create brand presence that resonates — from visual identity to customer experience.
why we created
KK&S Academy
After 8+ years of designing signage for hundreds of brands, we noticed a pattern: the businesses with the strongest impact weren't just the ones with beautiful signs — they were the ones with clear, consistent, and connected brands.
So we built KK&S Academy to help you master the same brand-building strategies we use with our Fortune 500 clients — whether you're a solopreneur or scaling a team.
The 3 C's Framework: Clarity,
Consistency, Connection
Clarity
Know exactly who you serve, what you stand for, and how you're different. Without clarity, everything else is guesswork.
Consistency
Show up the same way everywhere — from your website to your signage to your customer experience.
Consistency builds trust.
Connection
Create moments that make people feel something. Connection turns customers into advocates.
This framework is the foundation of every program we offer.
Free Resources to Get Started
Who It's For
✓ Entrepreneurs launching or rebranding
Get clarity on your positioning before you spend a dollar on marketing.
✓ Small business owners ready to scale
Build a brand system that works across all your touchpoints.
✓ Marketing teams needing alignment
Create consistency across campaigns, collateral, and customer experience.
✓ Designers & creatives
Learn how to talk strategy with clients (not just aesthetics).
what you'll
Walk Away With
✓ A clear brand positioning statement
Know exactly what you stand for and how you're different.
✓ Messaging that resonates
Speak to your audience in a way that feels authentic and attracts your ideal customers.
✓ A visual identity system
Cohesive design standards that work across every touchpoint.
✓ A brand playbook
Documentation you can reference (and share with your team) as you grow.
✓ Confidence in your brand
No more second-guessing every design decision or marketing message.
Courses
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Duration Varies
500 US dollars1 hr
149 US dollars1 hr
35 US dollars1 hr
20 US dollars
Testimonial
"The 3 C's Framework gave me the clarity I'd been missing for years. I finally understand how to position my business in a way that resonates with my ideal clients."
Sarah M., Brand Consultant, DC
"KK&S Academy didn't just teach me theory — they helped me build a brand system I can actually use. My business feels more professional and cohesive than ever."
— James T., Coffee Shop Owner, Baltimore
"Our team was all over the place with messaging. The corporate training session aligned us in a way that's already improving our marketing results."
— Marketing Director, Regional Nonprofit
Process
1
Choose Your Path
Workshop, consulting, live session, or corporate training — pick what fits your goals.
2
Show Up Ready to Work
These aren't lectures. You'll leave with actionable strategies and deliverables.
3
Build Your Brand with Confidence
Apply what you learn immediately to elevate your brand presence.
4
Get Ongoing Support
Access to resources, templates, and community support as you implement.
upcoming
Workshops & Sessions
1 hr
149 US dollars